Crufts 2018 - The aftermath.....

Posted by Angela Pinder on

This year saw our 2nd Crufts. What an amazing event it was. It was a whirlwind of crazy, fast paced, amazing, tiring and just wow. We never anticipated selling out of products. Especially since we launched the new fragrance range of Lemongrass, Flower Power and Sugar Candy shampoos. With a rebrand revamp, and a change of packaging. We struggled to keep up with the demand. Restocking late at night. Even a 5am trip back to our storage facility to bring more stock and that was after the 1st day!

What I love about Crufts, was the amount of customers that came to say hi with so much positive amazing feedback, friends from far afield, acquaintances. Seeing show buddies and even those relationships we had formed with other stands at previous events. Hearing customers come over saying their dogs have won CC’s and they have been using Paw Naturel in the show ring. Totally keeps us fighting on to bring you the very best products on the market. Overall an amazing atmosphere.
Whilst we were at Crufts, we were very blessed that Claire Thoroughgood, who is an absolutely outstandingly amazing artist, painted our very own Dougal the Poodle. Please see Claire’s site here:

Being a creative type myself, I appreciate how much time and effort goes into art. To see Claire work live from our stand was incredible. If you get chance, please have a look on our facebook page and have a look at our live video that we filmed of Claire getting started on our gorgeous Dougal the Poodle. Incredibly Claire came over with canvas, paint and brush. No pencil. Just started with a splodge of paint and off she went. Absolutely incredible. We are honoured to have this painting. Thank you so much Claire.

Until the next Crufts, or Cruftmas as we call it. We are already on the countdown.

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