Paw Naturel - Natural, cruelty, allergen and alcohol free dog shampoo

NATURAL DOG GROOMING PRODUCTS

Free from sulphates, parabens & alcohol

Welcome to Paw Naturel

Would you put harsh and harmful chemicals on to man's best friend?

No, neither would we, and that's why we invented the Paw Naturel® Natural Dog Shampoo Collection; The professional choice for dog groomers, dog salons and anyone washing dogs' coats regularly.

Paw Naturel products are naturally cleansing and conditioning and designed to bring back the natural balance to dog's coats.

Naturally Luxurious

We're careful about what goes into our products. We have made sure no harsh irritants are in our ingredients list, which means all our products are free from SLES & SLS, PARABENS and alcohol.

Our ingredients are puppy friendly and are a tear free formula. All of our products are cruelty free and are tested on humans first. That includes our vegan friendly dog shampoos.

New In

Paw Naturel Christmas Candy Cane Paw De Parfum 30ml *limited edition*

£6.49

Paw Naturel Christmas Candy Cane Natural Dog Shampoo 200ml & Paw De Parfum 30ml *limited edition*

£19.00

Paw Naturel Christmas Candy Cane Natural Dog Shampoo 5 Litre *limited edition*

£59.99

Paw Naturel Christmas Apple & Cinnamon Paw De Parfum 30ml *limited edition*

£6.49

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Shop Collections

Dog Shampoo

Dog Fragrance

Dog Paw Balms & Scrubs

Dog Combs & Brushes

Accessories

Gifts for Dog Lovers

Christmas

Dog Treats

Rated 5/5 By Our Customers

Paw Naturel products give you naturally luxurious results, a beautifully silky finish along with a healthy coat and skin. But don't just take our word for it. 100% of our customers have given us a 5 star rating, here is what they said...

Testimonials

Best Natural shampoo on the market by far!! We brought the shampoo and colognes to try in our busy little salon and all I can say is WOW! The finish it leaves on the coat Amazing!! All our clients have commented on the softness look and smell of t...

Best Natural shampoo on the market by far!! We brought the shampoo and colognes to try in our busy little salon and all I can say is WOW! The finish it leaves on the coat Amazing!! All our clients have commented on the softness look and smell of their dog after their pamper. Will definitely be stocking up on the full range. Thank you Paw Naturel

Emma Barnes - Urban Pooch, Nottingham

After hearing a few other groomers recommending this brand, i decided to give it ago myself and tried a trial pack, they were so good i had to order a big bottle of sugar candy. I honestly can’t get over the difference in the dogs coats afte...

After hearing a few other groomers recommending this brand, i decided to give it ago myself and tried a trial pack, they were so good i had to order a big bottle of sugar candy. I honestly can’t get over the difference in the dogs coats after using it! so much brighter and fresher, washes off quickly and helps the coat dry a lot quicker so cuts down on bathing and drying times. The best part is walking into the salon the next day to a gorgeous smell of the sugar candy shampoo. Will definitely be sticking to Paw Naturel shampoo from now on. Many thanks!

Beth Sayer - Riverview Dog Grooming, Bristol

I have used this shampoo in my busy grooming salon. I am very fussy about the products that I use in my salon and always promote natural products where possible. I trialled it on at least 20 different breeds, coat types, skin states and used it no...

I have used this shampoo in my busy grooming salon. I am very fussy about the products that I use in my salon and always promote natural products where possible. I trialled it on at least 20 different breeds, coat types, skin states and used it not only neat but also used it in my hydrobath. Being honest when I put it on the first dog I didn't want to like it and really put it through its paces. It foams up beautifully with only a very small.amount of the product, and cleans the coat easily to a squeak. The foam disperses instantly you put clean water in the coat. The coat also dries so much quicker, and it feels amazing. The finish on the coat is stunning. Needless to say I love it and have now bought it to use in my salon, this product is as natural as it can possibly be, it's safe for all skin types and it is also very gentle on our skin too, most of the shampoos I have used in my 28 years of grooming have always dried my hands and made them sore, this doesn't do that in fact my hands don't need moisturiser anymore after bathing each dog I do. All I can say is give it a go you won't be disappointed it is an outstanding reasonably priced quality product.

Francine Bennett - LA Spa N Groom, Leicester

I used it on some dogs with known skin issues and some without. I found it cleaned well. One dog, Spenny, is an elderly cocker spaniel who tends to wee on herself so she didn't smell too great but it did neuteralise the odour and clean her very we...

I used it on some dogs with known skin issues and some without. I found it cleaned well. One dog, Spenny, is an elderly cocker spaniel who tends to wee on herself so she didn't smell too great but it did neuteralise the odour and clean her very well even though its not highly scented. She smelled clean afterwards with no hint of urine, so very happy with that. No skin reactions from any dogs, and my hands felt fine, although I do usually only suffer with dry hands in the winter time, so it would be interesting to use it in colder weather. The shampoo foamed ok, not too much foam so it was easy to rinse off. The shampoo went quite far, Ive so far washed five dogs in it and still have half a bottle left, so a concentrated version that i can dilute will probably go even further. I found the shampoo worked well for coated dogs as it didn't dry the coat, so brushing was easy. I used it on a Westie with very sore skin and it was gentle on her, and on a Bichon without skin issues. I also used it on my own Jack Russell so i could better monitor her afterwards. Overall I would say this is a nice product and cleans very well.

Gill Douglas - Dog's Life Grooming, Fleetwood

I recently bought both shampoos from the Discover Dogs show this year. I used the shampoo for the first time in my grooming salon today and have fallen in love with these products. They smell great, leaves the dogs coat shiny and feeling fresh.

Chloe Jiggins - Doggy Lodge Grooming, Essex

I used Paw Naturel for the 1st time today and was impressed. Smells beautiful, a little goes a long way and even brightened the white coat. I love that it's all natural I've been telling all my customers and even the owner of the dog I used it on ...

I used Paw Naturel for the 1st time today and was impressed. Smells beautiful, a little goes a long way and even brightened the white coat. I love that it's all natural I've been telling all my customers and even the owner of the dog I used it on now wants to buy some. I will be going all Paw Naturel in my grooming room really soon. Speedy delivery and the sweeties in the package went down great with my little boy, he's 3 and my helper sometimes so thought the shampoo was for the dog's and the sweets for him, cos you must know he's a trainee groomer. I will be recommending Paw Naturel to everyone xx

Zoe Shaw - Zoe's Pet Care, Derby

Omg I am a Paw Naturel addict now, this is my 2nd day of using it and I’m just in love. Can’t get over how good it smells (and it actually lasts) and how well it cleans the coat!! Amazing product, can’t wait to run out of of my o...

Omg I am a Paw Naturel addict now, this is my 2nd day of using it and I’m just in love. Can’t get over how good it smells (and it actually lasts) and how well it cleans the coat!! Amazing product, can’t wait to run out of of my other branded shampoos so I can just buy more Paw Naturel!

Liv Bampfield - Livs Pretty Paws, Redditch

I've been using flower power shampoo and pawfume which I bought at Crufts. I love the fragrance and my dogs going out smelling fresh as a daisy! I also just got the Glad slicker brushes. I've only used the fine one so far, but love the quality and...

I've been using flower power shampoo and pawfume which I bought at Crufts. I love the fragrance and my dogs going out smelling fresh as a daisy! I also just got the Glad slicker brushes. I've only used the fine one so far, but love the quality and it really leaves a lovely finish. I look forward to testing out the coarse one. Lovely products. I highly recommend them.

Charlotte Hillas - Woof Woof Washers, Leeds

I love this shampoo. I have tried the lemon grass and sugar candy in my hydrobath and both are amazing. I also suffer with eczema, certain shampoos can really irritate my hands but Paw Naturel is so gentle, I don’t have any soreness or infla...

I love this shampoo. I have tried the lemon grass and sugar candy in my hydrobath and both are amazing. I also suffer with eczema, certain shampoos can really irritate my hands but Paw Naturel is so gentle, I don’t have any soreness or inflammation.

Louise Riley - Dirty Paws, East Sussex

Blog posts

How Bonfire Night and Fireworks can affect our Dogs

by Angela Pinder October 29, 2018

As the dark nights sweep in, we are vastly approaching the 5th November. Recent years have seen a sharp rise in fireworks being set off, not only ...

Behaviour Health

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Paw Naturel awarded Best Grooming Product of 2018 with their debut at PATS Telford

by Angela Pinder September 25, 2018

We exhibited at PATS Telford for the first time, and entered 4 of our new products into the NEW PRODUCT SHOWCASE. The competition was fierce, w...

Award Events & Shows Product

Using Paw Naturel products to create better Asian inspired grooms

by Angela Pinder September 18, 2018

Hi Paw Naturel lovers, I am Lisa Hart and I have been grooming for over ten years; I specialise in Asian fusion grooming and have won classes at th...

Grooming Guest Blogger Product

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